The Terrorist Attack On The World Trade Center - 1296 Words

Do you remember the terrorist attack on the World Trade Center? After that attack, President Bush â€Å"Appointed the first-ever director of the nascent Office of Homeland Security†(Homeland Security past, present, future). Homeland Security is to oversee and coordinate a comprehensive national strategy to safeguard the United States against terrorism and to respond to any future attacks. â€Å"In November 2002, the Department of Homeland Security (DHS) formally came into being as a standalone, Cabinet-level, department to further coordinate and unify national homeland security efforts† (Homeland Security past, present, future). â€Å"This new department integrated all or part of 22 different Federal departments and agencies into a single unified entity† (Homeland Security past, present, future). Since the 9/11 attack, a little over a decade ago, our nation has witnessed the initiation and implementation of two national warning systems, which was launched in Apr il of 2011. â€Å"We ve also seen the emergence of several emergency- and disaster-related citizen support groups, designed to serve law-enforcement agencies and first responders at all levels of government—city, county, state, and federal†(Homeland Security past, present ,future). Presendent Bush signed Homeland Security Presidential Directive 3 in March of 2002, creating the Homeland Security Advisory System (HSAS). â€Å"†This system was established to to serve as the foundation for a simple communications structure to disseminateShow MoreRelatedThe Terrorist Attack On The World Trade Center1559 Words   |  7 PagesThe two terrorist attacks that I will examine are the terrorist attack on the World Trade Center that took place on February 26, 1993 and The Boston Marathon Bombing took place on April 15. 2013. I will also be providing an overview of the terrorist attack at the World Trade Center and the Boston Marathon Bombing. I will explain the lessons learn ed from each attack in my own opinion. I will also describe what protective measures were taken during the attacks to prevent further casualties and injuriesRead MoreTerrorist Attacks On The World Trade Center1170 Words   |  5 PagesThere is little doubt that the terrorist attacks on the World Trade Center in New York on September 11 drastically changed America’s sense of security in recent years. Yet the country is facing another kind of threat, one that is not entirely different than the dangers of terrorism at a global scale: domestic terrorism. At its core, domestic terrorism differs from any other type of terrorism in the sense that those who carry it out are citizens or permanent residents of a given country and who inflictRead MoreThe Terrorist Attacks On The World Trade Center1377 Words   |  6 PagesThe terrorist attacks on the World Trade Center, the Pentagon, and the downing of an airplane by passengers on September 11, 2001 left many Americans reeling with fe ar and feeling vulnerable. The American people no longer felt safe and protected on their homeland soil. It was a violation of security that united not only the American people, but countries around the world. Shortly after the terrorist attacks of September 11, 2001, then President, George W. Bush, proposed the creation of the DepartmentRead MoreTerrorist Attacks On The World Trade Center1924 Words   |  8 PagesSeptember 11th, 2001. It is a date that will always be remembered as the date of random terrorist attacks on the World Trade Center in New York City. These cruel events took terrorist attacks within the United States, suppress the susceptibility of the United States to terrorism, and diminish damage and assist in recovery against any unwanted attacks. Congress s main focus for Homeland Security is â€Å"Intelligence and warning; Border and transportation security; domestic counterterrorism; protectingRead MoreTerrorist Attacks On The World Trade Center Towers And Pentagon985 Words   |  4 PagesOnce there was a 9/11 truther. He believed that the so-called terrorist attacks on the World Trade Center towers and Pentagon on September 11th, 2001 were secretly ordered and carried out by the United States government as part of a false flag operation to stir up popular outrage against their enemies abroad so that the evil George W Bush could work his will upon the world. Recently, the truther took an Introduction to Physical Science class. The swarmy professor who teaches the course mocked himRead MoreTerrorist Attacks: Pearl Harbour and The World Trade Center Essay970 Words   |  4 Pagesmistakenly done. Two big history repeats that are partially similar are terrorist attacks. Two terrorist attacks, both at different times, and both unexpected occurred. One being before the 1960’s and the other after. In the early morning of December 7, 1941, Pearl Harbor was attacked by the Imperial Japanese Navy. This was only one incident of terrorism. Another occurred on September 11, 2001 when the World Trade Center was attacked by Islamic extremists. Pearl Harbor began early on SundayRead MoreThe Events Of The 9 / 11 Terrorist Attack On The World Trade Center1170 Words   |  5 Pagesthe world is. The next thing I know, I am no longer capable of having trust and faith in others. My feelings of trust have changed since the events of the 9/11 terrorist attack on the World Trade Center, the Bernie Madoff’s Ponzi scheme, and the Boston Marathon bombings. The 9/11 terrorist attack on the World Trade Center have had a large impact on my opinion about the amount of trust people deserve. When I first heard that the reason the planes had collided with the towers was a terrorist attackRead MoreThe Terrorist Attacks On The World Trade Center And The Pentagon On September 111522 Words   |  7 Pages PTSD was originally conceptualized as a disorder of combat veterans. Unfortunately, societies all over the world are being more and more exposed to war and its effects due to the increase of worldwide terrorism. The terrorist attacks on the World Trade Center and the Pentagon on September 11, 2001 (9/11), exemplified a blend of extreme violence and man-made disaster previously confined to the battlefield. For American’s terrorism was a new phenomena that brought the atrocities of war to AmericanRead MoreThe Terrorist Attack On The World Trade Centers, Bernie Madoff s Ponzi Scheme, And The Boston Marathon1116 Words   |  5 Pageshow th e world is. The next thing I know, I am no longer capable of having trust and faith in others. My feelings of trust have changed sense the events of 9/11 terrorist attack on the world trade centers, Bernie Madoff’s Ponzi scheme, and the Boston Marathon bombings. The 9/11 terrorist attack on the world trade centers have had a large impact on my opinion about the amount of trust people deserve. When I first heard about the reason the planes had ran into the towers was a terrorist attack, beingRead MoreNew Operating Environment : The Supply Chain Management After The Terrorist Attacks On The World Trade Center1314 Words   |  6 PagesNew operating environment bought awareness to the supply chain management after the terrorist attacks on the World Trade Center and the Pentagon on September 11, 2001. These events exposed the pre-existing and unseen risk of disruption to supply networks from terrorist attacks. The risk was there all along but the attacks made it real and foremost in our minds. Additionally, these events began to expose the more significant interdependence that exists between all firms in the supply network

Canterbury Tales - Criticism of the Church in the...

Criticism of the Catholic Church in the Summoner’s Tale and the Prioress’s Tale Many pilgrims in Geoffrey Chaucer’s Canterbury Tales held a religious position. Some of these people’s personal ideas have caused debates and criticism over Chaucer’s opinion of the Catholic Church. Critics have discussed the ideas that were presented both subtly and openly. Two of the pilgrims and their tales will be discussed: the Prioress and the Pardoner. Both of these tales offer points of criticism in the Catholic Church. The Prioress introduces herself as being like a child who does not know many words. She is going to try to tell a tale as best as she can. This child-like language can be seen through the whole tale. The†¦show more content†¦She is much more direct and acts more like an adult. She describes the little boys murder and then blatantly says, â€Å"With torment and with shameful deeth echon, this provost dooth thise Jewes for to sterve that of this mordre wiste, and that anon. He nolde no swich cursednesse observe. ‘Yvele shal have that yvele wol deserve.’ Therfore with wilde hors he dide hem drawe, and after that he heng hem by the lawe.† (Lines 628-35) This shows a double standard in the Prioress’s character. Although she is the most compassionate and loving woman, she is very anti-Semitic. She wants mercy for the little boy and anyone grieving for him, yet she supports the action of the Jews being hastily judged and hanged. Ames says, â€Å"Chaucer has portrayed the combination with such uncanny accurately that the Prioress seems a prototype of the pious lady who would not hurt a mouse but who would not stop a lynching of those outsiders she fears and hates.† (200) A true Catholic would not judge others and hold them to different standards. The Prioress should be accepting of everyone and leave judgment to God. However, the Prioress is very openly anti-Semitic as she degrades and insults the Jewish. This is covertly magnified by the Prioress’s demeanor towards anyone or anything that is not Jewish. She is very friendly and also devotes her life to God, yet she does not accept Jews. â€Å"TheShow MoreRelatedThe Friar s Tale Of Geoffrey Chaucer s Canterbury Tales Essay1508 Words   |  7 PagesLit/comp. 7 November 2016 The Friar’s Tale Many pilgrims in Geoffrey Chaucer’s Canterbury Tales held a religious position. Some of these people’s personal ideas have caused debates and criticism over Chaucer’s opinion of the Catholic Church. Critics have discussed the ideas that were presented both subtly and openly. Two of the pilgrims and their tales will be discussed: the Prioress and the Pardoner. Both of these tales offer points of criticism in the Catholic Church. The Prioress introduces herself

The poets present powerful feelings Essay Example For Students

The poets present powerful feelings Essay Choose three poems from the pre-1900 section of your anthology in which the poets present powerful feelings and emotions. Compare the poems showing how the poet uses language to produce these effects  For my three poems I have chosen to do two by John Keats, To Autumn and La Belle Dame Sans Merci, and To His Coy Mistress by Andrew Marvell. In the two Keats poems there is ample description to write about, whereas in the Marvell poem, there is still description, but the themes and aspects contrast greatly with the seriousness of Keats. In To Autumn Keats is expressing his feelings towards autumn. He does this, not as if it were a season, but as if it was a person. This knowledge is first gained in the title, as it is being addressed to autumn, this immediately personifies it and gives the reader instant knowledge that this poem will be more than description about the season and is showing the fact that Keats has feelings and emotions connected with it. La Belle Dame Sans Merci is a poem in which Keats, taking on the role of his character, is describing events that happened to him in which his emotions were tossed around and played with. Finally, To His Coy Mistress is a poem written by Marvell to amuse his friends, but in which he shows his feelings for a woman. Though she does not exist, he has described their conversation as if it actually happened. In To Autumn, time plays a very important factor. Keats brings up the point that the season autumn is just part of an endless yearly cycle and that life is also part of this cycle. He illustrates this by having the image of the maturing sun, this gives the feeling that time is slowly passing and that every year the sun is born in spring and dies in winter. The emotions encapsulated in this is that Keats is trying to console the sorrowful autumn which is sad as it is dying, he even brings in images of death with sort-dying, mourn and dies. This is again referring back to the theme of time and the fact that it will eventually end. The indication that Keats is sad about that is indicated by the adjective wailful, which is used when death and sadness are present, indicating that he feels strongly about the fact that autumn, the sun and time are dying slowly. Time is also a main theme in To His Coy Mistress. Marvell is creating the images that if he had all the time in the world, how much he would spend it just looking at her An age at least to every part  This shows that he wishes time can never end and that he will never grow old and neither will his mistress. He really wants this to happen and feels very strongly about it as,  Nor would I love at a lower rate  indicates. He then creates a fantastic metaphor with the line  Deserts of vast eternity  This is brilliant when interpreting his feelings. He uses the adjective vast which creates an image of an enormous object, it is also very onomatopoeic which means that it sounds like what it means, and it is said slowly which increases the effect of it. The context that its in is of time but it is also describing his love and affection for his mistress and that it is absolutely huge. Marvell also creates images of death and that what he and his mistress will eventually end and the time they wasted can never be regained, he does this by using the words vault, ashes and grave. He is increasing the feeling of his love in that he is trying to cram as much of it as possible into the time that they have but even that will not be enough and they will regret this when they are both dead. .u939c8145b6e9e032171e48e0239f64f5 , .u939c8145b6e9e032171e48e0239f64f5 .postImageUrl , .u939c8145b6e9e032171e48e0239f64f5 .centered-text-area { min-height: 80px; position: relative; } .u939c8145b6e9e032171e48e0239f64f5 , .u939c8145b6e9e032171e48e0239f64f5:hover , .u939c8145b6e9e032171e48e0239f64f5:visited , .u939c8145b6e9e032171e48e0239f64f5:active { border:0!important; } .u939c8145b6e9e032171e48e0239f64f5 .clearfix:after { content: ""; display: table; clear: both; } .u939c8145b6e9e032171e48e0239f64f5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u939c8145b6e9e032171e48e0239f64f5:active , .u939c8145b6e9e032171e48e0239f64f5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u939c8145b6e9e032171e48e0239f64f5 .centered-text-area { width: 100%; position: relative ; } .u939c8145b6e9e032171e48e0239f64f5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u939c8145b6e9e032171e48e0239f64f5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u939c8145b6e9e032171e48e0239f64f5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u939c8145b6e9e032171e48e0239f64f5:hover .ctaButton { background-color: #34495E!important; } .u939c8145b6e9e032171e48e0239f64f5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u939c8145b6e9e032171e48e0239f64f5 .u939c8145b6e9e032171e48e0239f64f5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u939c8145b6e9e032171e48e0239f64f5:after { content: ""; display: block; clear: both; } READ: Dirac quote EssayIn La Belle Dame Sans Merci an incredibly beautiful woman seduces a knight. Keats indicates the feelings that the knight has feelings for the woman by using words, which are traditionally used with love and affection. Examples are garland, fragrant and sweet, though these words are not linked directly with love but they are associated with it and courting, which is what the knight and his lady are doing as they have just met. To His Coy Mistress also contains similar references with song, sweetness and pleasure. Keats in his poem gives the impression that the relationship between the knight and the lady is very unruly as the adjective wild is repeated thre e times. It is also taking place in an undignified place, elfin grot; this does not quell the feelings that Keats is still expressing for the lady and the beauty that he is describing is still evident. Throughout To His Coy Mistress feelings of love are expressed blatantly and more subtly, as love, heart, lust and pleasures. As well as having these indicators throughout the poem Marvell uses phrases and metaphors such as while the youthful hue Sits on thy skin like morning dew My vegetable love should grow Vaster than empires, and more slow The iambic rhythm increases the effect of his words by having the compliments come in a regular torrent, further helping him get across his feelings more easily. La Belle Dame Sans Merci is about the supernatural. This is indicated within the tone of the poem and also the words that are included within the poem. The tone of it is very dreamlike and it portrays an absence of time. Keats creating the image that the knight is in contact with people beyond the grave, gives the lack of time. Also the reader builds up a picture that the woman is not entirely human as she takes him to her elfin grot. She also feeds him strange substances such as roots of relish sweet, which can induce hallucinatory effects further deadening the knights judgement. She also gives him honey wild and manna dew; both of these are traditional foods associated with the Gods. In some ways Keats is saying that she is being blasphemous in taking them but she takes them with such ease in that she could be allowed to take them. Either way it backs up the feeling that she is not human as she is either in league with the Gods or a very powerful enemy of them, for who else would i ncur their wrath? This gives a feeling of wonder to the reader, as this is something beyond this world. Keats himself is expressing his feelings that no human knows for sure what lies beyond this planet and by showing the idea of there being something that we dont understand, puts the love between the knight and the woman into greater context as their feelings are spanning two worlds. On the other hand To Autumn is about nature and the real world. It is concerned with the passing of time within a season, or, as Keats personifies it, a person. Nature, especially the seasons, is a continuos cycle whereas; the supernatural portrayed in La Belle Dame Sans Merci is a long line, which has no end. Yet, in both, Keats is portraying deep feelings of love, kindness and affection, which are displayed clearly. Marvell also displays his feelings of love within poems, imagery and words.

Principles and Practice of Marketing

Question: Describe about the Essay for Principles and Practice of Marketing? Answer: Introduction: The marketing technique is really crucial for the cosmetics companies. It helps to identify the key markets and the key customers. In this regard, the major focus would be put on Con-merchants. The consumer insight regarding the anti-aging substance is really crucial for the performance of Con-merchants. In this assignment, the major emphasis will be provided on the particular pricing strategy which can be adopted best for this cosmetics company. In addition, the assignment will also highlight on the promotional techniques. In this regard, it will also identify the key competitors of this company. For assessing the proper customer satisfaction it is also required to understand the competitors for this product. It is strategically important for this company to identify the potential market for the successful business operations. Key market location and identification of main customers: As the Con-merchants sell anti ageing colognes, the key market would be the women segment of age group between 26-45 years. It is a proven fact that the anti ageing cream market is growing at the rate of 8.5% (www.transparencymarketresearch.com, 2016). Pudaruth et al. (2015) also identified that the global anti ageing market is going to be worth USD 191.7 billion by the end of the year 2019. The market size of the anti wrinkle product is growing rapidly not only the women segment, but also in the mens segments as well. Across the Asia-Pacific region, India, China, South Korea, Japan, the demand for anti ageing cream is attracting maximum interest for age reversing processes such as plastic surgery or cosmetic surgery. On the other hand, it has been identified that due to the global warming, teenagers also experiencing the tanning issue and pigmentation (Kang and Ahn, 2010). As a result, a greater tendency of purchasing anti ageing products among the teenagers is also increasing. Thus , Con-merchants are producing soft anti ageing products to target the teenagers and the anti ageing colognes target men and women of age group between 26-45 years. Another valuable fact is that the purchase behaviour of middle age group customers have increased due to the greater earnings ratio. Thus, the women and mens segment in the 26-45 age groups, drastically shifting towards the professional products. This is to improve the skin condition is a faster way and to get younger looks than the actual scenario. Thus, the scope of targeting teenage customers can be a greater opportunity for the Con-merchants. As the teenagers and students face monetary issues, the tendency to purchase a mediocre and economic range skin care products is increasing significantly. Hence, the women segment, mens group and the teenagers could be identified as the major customers of the present product offered by the Con-merchants. Type of pricing strategy required to be adopted: For luxury products like cosmetics, the price is a crucial issue. Depending on the strength of innovation, the pricing strategy is required to be directed towards the execution capabilities to reduce the cost. Pricing is highly important to achieve the success by finding the appropriate price point so that the sales and profits can be maximised. In this regard, the premium pricing strategy sets the price higher than the competitors. According to Arping and Lrnth (2006), the premium pricing strategy creates the vital impact on the effectiveness of the marketing strategy of the company. For the companies which are trying to launch any new product in the market, the premium pricing is the most effective strategy for launching in the new market. On the other hand, Brown (2013) mentioned that penetration pricing strategy has been designed for capturing market share to enter into the market through low price. The low pricing relative to the competitors attracts the huge buyers for this ant i-aging substance for Con-merchants. The penetration pricing might initially create a loss for the company. However, there is the chance of creating the awareness through word-of-mouth. On the other hand, Con-merchants can opt for the low-cost approach for its marketing. In addition, the business which has the immense competitive advantage can easily enter into the new market through the price skimming strategy. However, Jaakkola (2007) argued that it has been designed to achieve maximum revenue advantage over the competitors. Moreover the psychological pricing is also crucial for the marketers to establish the product range in the market. Promotional techniques to be recommended: As the Con-merchant is trying acquire the teenager-beauty-care segment, social media marketing can be more effective to generate greater product awareness. As cited by Meyer and Thu Tran (2006), teenagers are mostly engaged in the social media sites and share views regarding the product feature, advantages, disadvantages, etc. Thus, marketing via Facebook, Twitter, Instagram, etc. could generate multiple likes among the viewers and more teenagers will be attracted towards the products offered by Con-merchants. On the other hand, Kang and Ahn (2010) mentioned that before promoting a product to the target market, employing sound PR communication could be effective for the marketers. The engagement of the local customers in the PR activity could help Con-merchants analysing the market response of varied target customers and the product alterations can also be done as per the gathered feedback of teenagers and the adult customer groups. On the other hand, Clow and Baack (2012) mentioned that since the beauty care segment is experiencing faster growth, the market competition is also increasing equally. Thus, adequate promotion will be needed to attract large pool of customers in the targeted zone. Similarly, a canter van promotion can be conducted across the global regions so that the product features can be mentioned and the on road promotion can generate higher brand awareness. The random announcements and brand featuring can enable Con-merchants achieving greater customer engagement towards the brand and the product can attain higher competitiveness as well. Additionally, considering the different geographic locations and the consumer purchase behaviour, Con-merchants could employ radio and television advertisement to attract older age group customers as well. Anti ageing solution can also be manufactured for the older age groups as well. Chu et al. (2013) identified that almost 75% of the older age group prefer t o view television advertisement or radio promotions to know the product feature and the usability along with the pricing. These people use skin care products in order to look better and switch from one brand to another frequently. The moderate pricing with the optimum product feature can be marketed via different promotional campaigns to attract a large pool of varied customers. Thus, Con-merchants can have the chance of attracting a certain group of old customers by promoting the product offerings over radio and television media. Impact of various elements of the marketing environment on plan: The marketing environment of any company is required to be taken into consideration during developing and presenting the new market. Considering the opinion of Langviniene and Guobyte (2014), the elements of the marketing environment is consisted with the changing preferences of the customers, the market competition, political, regulatory and the legal environment. In this regard, the Porters five force tool helps to understand the power of the current marketing plan (Liozu and Hinterhuber, 2012). This element is also crucial for understanding the competitive position in marketing of Con-merchants. This element of the marketing environment is used to recognise whether the anti ageing product of this company would be at all profitable or not. The tastes and trends of the customers are highly required to focus as per the present market trends. On the other hand, Utaka (2014) argued that the budget has also the role in marketing the decisions. The budget and the economy are the crucial elements which has the massive influence on the current marketing plan for Con-merchants. The consumers are not interested to pay the premium price for the product. In this regard, the advertising of the anti-aging substance would create a huge impact on the marketing plan. The advertising is required to focus on the point that the customers could be benefitted through using such product and could also save the money. On the other hand, the prudent marketing decisions also highly get influenced by the competitors (Arping and Lrnth, 2006). The quality of the product is the major element during designing the marketing plan. The cultural and social factors are also related to the elements of the marketing environment as these are associated with the customers preferences. Hence, the consideration of such cultural group is required to be reflected in the packaging of the products also in terms of marketing strategy. As the external element of the marketing environment, the legal and pol itical environment could also restrict the effectiveness of any marketing plan. In this regard, the PESTLE analysis (political, economical, social, technological, legal and environmental) is really crucial for Co-merchants to identify the business opportunity in the cosmetics industry. Conclusion: The present study indicates that skin care product can be marketed for varied age groups including the teenagers also. Even, it has been addressed that teenager segment could generate higher revenue for the brand Con-merchants by promoting the features via social media sites. On the other hand, Con-merchants have been addressed to conduct a premium pricing strategy to attract varied consumer groups towards the brand. Promotional techniques such as social media advertisement, PR campaigns, and canter van promotion have been suggested so that the brand can attain optimum market response within the short time span. Finally, the elements such as budget, economy and customers preference have been identified so that the marketing plan can be altered as per the need of the customers. Thus, higher brand sustainability can be experienced. References: Arping, S., and Lrnth, G. (2006). Corporate leverage and product differentiation Strategy,The Journal of Business,79(6), pp.31753206. Brown, S. (2013). Im buying, jack! Fooling around an ambiguous brand,Journal of Consumer Behaviour,13(2), pp.108121. Chu, S., Kamal, S. and Kim, Y. (2013). Understanding consumers' responses toward social media advertising and purchase intention toward luxury products, Journal of Global Fashion Marketing, 4(3), pp.158-174. Clow, K. and Baack, D. (2012). Cases in marketing management. Los Angeles, Calif.: Sage. Jaakkola, E. (2007). Purchase decision-making within professional consumer services: Organizational or consumer buying behaviour?.Marketing Theory,7(1), pp.93108. Kang, K. and Ahn, B. (2010). China's Penetration of the Korean Market: Stylized Facts and Welfare Effect, China World Economy, 18(5), pp.54-71. Langviniene, N. and Guobyte, V. (2014). Online group buying factors conceptual model for understanding consumer value,Social Sciences,84(2), pp.121-145. Liozu, S.M. and Hinterhuber, A. (2012) Industrial product pricing: A valueà ¢Ã¢â€š ¬Ã‚ based approach,Journal of Business Strategy, 33(4), pp. 2839. Meyer, K. and Thu Tran, Y. (2006). Market Penetration and Acquisition Strategies for Emerging Economies, Long Range Planning, 39(2), pp.177-197. Pudaruth, S., Juwaheer, T. and Seewoo, Y. (2015). Gender-based differences in understanding the purchasing patterns of eco-friendly cosmetics and beauty care products in Mauritius: a study of female customers, Social Responsibility Journal, 11(1), pp.179-198. TransparencyMarketResearch, h. (2016). Market Research Reports, Industry Research Firm, Consulting Services. [online] Transparencymarketresearch.com. Available at: https://www.transparencymarketresearch.com/ [Accessed 15 Mar. 2016]. Utaka, A. (2014). High price strategy and quality signalling, Japanese Economic Review,66(3), pp.408420.