Consumer Behavior

Case 1 : Riding the Plus Size turn over highway Bryant is heady to change the way the advertising media disseminates the basic uninventive go steady of women . Thinking that it would be a good idea to emend the self-concept , self-esteem , and self-assertion of rundown sizing of it women , the company direct its image of women away from those that be poreless , hipless , silkenhaired , high cheekboned , coat-0 , 20-year-old goddesses (par .1It is a success to plus size retailers , such as Lane Bryant , if 21st carbon women bugger off to understand that the expressive style and drape are non provided for those who are slim and tidy but also for those who claim curves in them . instead of unadulterated straight lines . As curvy women today slowly perplex accustomed to fashion snip that are made solely for the m it outs that there is huge discipline around self-concept self-esteem , and malaise on this type of women . lead story to higher demands for the products . Success however lies on self-concept self-esteem , and self-consciousness of curvy womenIn the ult decades , media images of women turn out much(prenominal) on those that are slim and trim - those who are silkenhaired and high cheekboned (par .1 . in time , for the past decade , a expectant change has been occurring concerning the stereotypical image of women .

As Stein say in the phrase , Today , the average woman wears a size 14 compared with a size 8 about(predicate) 15 years ago (pa! r .3 . As a essence , Lane Bryant has hired the American Idol runner-up , Kimberly Locke , who does non just have the curves and the endowment but also the assumption and the self-esteem , which proves that fashion is not just for the slim womenReal-world media images of women appear to be taking a complete turn this century toward the plus size women . The well-nigh evident reason lies on the present trend of the purlieu . As American female person sizes lean more and more toward the curvy ones , the future of women s fashion revolve more around designs that fit those who are under the plus size Thanks to the effort of the plus size retailers in the past centuryName 17-Mar-08...If you want to get a fully essay, order it on our website: OrderCustomPaper.com

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