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Monday, July 29, 2019

Analysis of a work of art with a contemporary advertisement Essay

Analysis of a work of art with a contemporary advertisement - Essay Example Initially, these pieces had been applied to communicate on the ethical values or offer a reflection required within the society. Art has been evolved to represent ideology based on selling an idea to a market. This provision has been included in advertising with the created pieces holding powerful visual messages to the consumer. Art styles are applied in advertising, in the contemporary society, to highlight the message under consideration to give a piece meaning. With advertising, the key method applied to sell brand identity, and product description, art has emerged as a powerful communication tool within the contemporary society. An added provision within the art has been the application of advanced mediums to strengthen the image quality and buffer message reliance. The modern technology has produced advanced paints and mediums to be included in advertising that relate to the artistic style that had been developed. Pop art has been adversely used in advertising since the inventi on in Britain in the year 1955. Pop art was a movement of art that found the origin in Britain in the 1950s and the trend spread to the US who modifies the definition of style, to fit the pieces that had been established (Gibbons 53). Pop artists challenged the principal conception of the known artistic movements to present ideologies that would popularize a piece. The style incorporated existing forms and to those created in the artist’s mind to give the shape of the layout. The style developed on the movement known as abstract expressionism to explore the provision issued by the artist. The style is characterized with the provision that is accorded in utilizing a combination of shapes and images with found material incorporated within a piece. This provision has linked the movement to Dadaism utilizing highly expressive images. The style behind the creation of a pop artwork involves the application of famous images

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