Blog Essay Example | Topics and Well Written Essays - 500 words

Blog - Essay Example IBM invented the Personal Computer and ruled the market by adopting open licensing. Clones proliferated worldwide. The creative genius of the two Steves at Apple – Wozniak and Jobs – lay in driving the concept of consumer-friendly machines. The Apple I was a pre-assembled hobbyist’s kit but a true microcomputer nonetheless. Beginning with the Apple II and even more famously with the enduring Macintosh line, Apple reduced the complexity of computing to a manageable level. The world became computer-literate learning word processing, spreadsheet â€Å"what if† analysis and â€Å"point and click† at the altar of the folks from Cupertino. Ease of use combined with monumentally breakthrough advertising executions to create a cult following that now spans two generations of students, teachers, art directors and graphic artists. Apple never dominated the PC industry owing to its premium-pricing strategy. But the heritage of iconoclastic advertising first created by Chiat/Day three decades ago continues with such campaigns as â€Å"Think Different†. Apple then continues to position on eye-opening consumer-driven innovation. The result is an amazing 70% market share for the iPod, 90% for iTunes music downloads, leadership in smartphones and a commanding lead in tablet PCs. The spring and summer of 2011 has been a seriously bad time for the economic managers of the land. From the White House down to state governments, there is a surfeit of joblessness, deficits and other harbingers of doom and gloom. Is nothing going right at all? Are consumers condemned to a kind of perpetual manic-depressive state, oscillating between drooping stock markets one day and the drumbeating of the Obama media chorus that things are looking up? As always in consumer marketing, crises should be viewed as opportunities. The very first take-out is that the country has been in recession more or less continuously since the