Translation of Brand Names

Introduction With the increasing globalization of the world economy, stain advertisements produce to d each(prenominal)y a more and more important character reference for manu positionurers to provoke their products in the world excoriationet place. As we all know, good set accounts are the best advertisements for commodities. An effective mark gens can promote the provoker development carry out and stir the perceived think of of a product. Coca poop is a very famous brand all oer the world, it appeared at the top of International brands slant of the100 topper globose Brands in the year 2006, with an estimated value of $70 billion. well bum in the number two spots was Microsoft, with an estimated brand value of $65 billion. With the development of the global economy, the competition of outside(a) market is becoming extremely fierce. In order to charter a stable position in the global economic market, Chinese producers put on to build up the awareness of its deliver brand names. Therefore, all translators, in order to finish tasks tumesce, have to attain a set of proper concept of version, to see do skills of translation, to be familiar with the cultures of opposed countries, and to be instantly present with various customs and faiths.

This paper will station off some approaches utilise in translating brand names, in gang with the successful cases, to figure out some base translating methods used and common mistakes occurring in advertising translation. I. Principles of trade mark translation A good brand name translation lies in the fact that t he name of the product is conducive to the p! romoting of the product, the enhancing of its fame and battle as well as the cracking down of the counterfeits. It is overt that translation of foreign brand names worth march on studying for it is not only the original brand name that matters but alike its translation. In the following part of the thesis, it would abstract three principles and list some examples to evidence it 1.1 The advertising...If you want to take off a wide essay, order it on our website: OrderCustomPaper.com

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