Proposal For Banyan

Proposal for banyan May, 2008 [pic] Table of Con gots I. Executive unofficial II. food market Analysis A. The Industry— superior Care B. The Market— Huangcun Town C. STP analysis D. Competitors III. Business Model A. human race resources management B. Cost management IV. Marketing A. publicizing strategies B. legal injury strategies C. Promotion strategies V. Vision for the future VI. Feasibility I. Executive analysis Across capital of Red China the elder existence has seen an explosion of growth over the farther close to ten years, generating a huge market for senior industry. anxiety for value is going more(prenominal) complex and comprehensive at the expense of higher(prenominal) cost, with long-term plow usually aerated above 1,000RMB/month. As residents in rural areas, however, what they need most is basic care and psychological comfort. Banyan is set up to meet this demand. We rehearse ourselves to enabling most seniors who are live alone in Huangcun Town, Daxing District, to enjoy personal loving care with a the boot lowest to 600RMB/month. Our staff are recruited from topical anaesthetic and nigh villages, all trained and licensed. Under the slogan “Better, Cheaper, Happier!”, Banyan is apply to serve as a companion more than a caretaker of our clients.

We are going to build up a “Caretaker colonisation” which is famous for its high quality and low cost assistance. Our object lens is to enrich both ourselves and our neighborhood. The market share is i! ntercommunicate to be over 15% by the end of the terzetto year. II． Market Analysis A. The Industry— Senior Care & raven bed; Enjoying an on-going demand & slovenly person; Few specialized in elder care institutions. & poop; Providing high-ranking service at the expense of high cost • Providing billet opportunities for the unemployed and the retired. B. The Market—Huangcun Town • The most undue area in Daxing District...If you want to get a overlarge essay, order it on our website: OrderCustomPaper.com

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